Paid Social Advertising
TFO Labs manages paid social ad accounts for direct-to-consumer brands. This includes campaign structure, budgets, audiences, and ongoing optimization.
Paid media and ad creative for direct-to-consumer brands
We run paid social advertising for direct-to-consumer brands and produce the ads and landing pages that go with it.
The work covers ad account management, static and video ads, landing pages, testing and analysis, and reporting.
Services
Ad Creative Production
We produce static image ads and short-form video ads for paid social campaigns. Copywriting, image production, and video editing are handled in house.
Landing Pages & Funnels
We write and build the landing pages, advertorials, and quiz pages that ads direct to. Pages are maintained and revised after launch.
Reporting & Measurement
Clients receive weekly reports covering spend, conversions, and orders by account, ad, and landing page. Each report records the tests in progress, the tests concluded, and the decisions taken from them.
Testing & Analysis
Ads and landing pages are tested in structured rounds with defined variables, sample thresholds, and decision rules set before launch. Spend, conversion, and order data are analyzed across ads, audiences, and pages. Findings inform the next round of creative and media decisions.
Methodology
Campaigns are run as a continuous testing program.
Structured Testing
Every creative, audience, and landing page change enters the program as a defined test with a control, a single variable, a budget, and a minimum sample size before a decision is made. Test parameters are recorded at launch and held constant while the test is running.
Measurement
Spend, click, conversion, and order data are consolidated by ad, audience, and landing page. Attribution windows and reporting definitions are fixed in advance so that results are comparable across rounds.
Analysis
Test outcomes are reviewed statistically to separate real differences from noise. Each result is recorded with the conditions it ran under, including budget, audience, placement, and dates.
Iteration
Winning variants are extended into new versions and losing variants are retired. The next round is planned from the recorded results of the previous rounds.
About TFO Labs
TFO Labs LLC is a media company based in Sacramento, California. It runs paid social advertising for direct-to-consumer brands and produces the ad creative and landing pages used in those campaigns. Its media and creative work is run through a structured testing and measurement process.
Contact
Business inquiries: contact@tfolabs.com